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Top Five Tips for Getting Found on the Internet
As a website owner, one of your biggest goals is to appear on the first page of search engine results. For example, a business that sells insurance in the New York area hopes that when a surfer enters the words "insurance NY" in the Google search engine that they will be listed on the first page of results. From there, you get new visitors, and hopefully new customers. It may sound easy, but before the crawlers that scan websites will change your ranking in the search engines, you have some work to do. Take notice of the following five points if you want to finally step out of anonymity and become highly visible.
Keep your content reader friendly
When your site is viewed by search engines robots they look to see if your content is relevant and that you are not simply duplicating information on several pages. While it would seem that one should try to add many keywords to your website it is important not to stuff your articles with keywords in a robotic manner. This will cause search engines to skip over you. Write your content with a "human reader" in mind and create interesting and informational pieces. Remember to organize your pages nicely including headings, tags, bold words, etc. This is pretty simple to do, try to make you page appealing to the eye. One can also emphasize a few catchy short phrases/words to make your site memorable.
Facebook- one way ticket to the WWW
Create a Facebook page for your business. Facebook has become the golden online business card. With 500 million+ active users, you can already anticipate the good chances of your business being found in the Internet.
Optimize the content on your profile page by following these tips:
• Introduce your business- choose a nice motto, stick with it and use it on your webpage as well. Speak about performances: whether it is in sales, or innovative customer service methods or whatever else- just make sure you can be unique and that there is something that differentiates you from the rest.
• Don't forget to update at least once a month or even more frequently with content rich information. This will keep all of your Facebook fans interested and aware of your company – directing traffic to your website.
Tweet the world
A Twitter account is more than necessary if you want to become visible to an additional 180+ million users. On Twitter your business can send short and to the point messages. In the marketing world, Twitter is the ultimate tool which allows you a maximum of 140 characters to say what you have to say. Text the world with news about your business, for example:
• "Good news! Only today, 15% off for most of our items"
• "Subscribe today, and get a surprise voucher. First 20 subscribers also receive discounts"
• "Christmas specials: pay for one, take two home with you!"
These are only a few suggestions, and you certainly can be highly creative and market your products just the way you want. It's free, it's easy, and it's fast. Twitter will make your presence online visible.
Social Bookmarking - Share, share and share…
Social bookmarking is one of the best ways to bring your business forward to light. Just spread your links to 20, 30 or even 50+ bookmarking sites, let people learn about you, and you learn about them. Bookmarking sites offer you a platform where you will be able to quickly find what you are looking for, thanks to the very well organized categories (such as most popular, recently added sites, etc.). Digg, StumbleUpon or Del.icio.us, are only a few such popular bookmarking sites.
Speak Up
Choose one forum that is related to your area of business, and become a highly active member. Speak up in matters that you are good at, let people gain confidence in you, and become interested in your business activity. Remember to link your website to your profile, and stay active: give advice, share your viewpoint, help people finding solutions to their problems. If you will become popular, your website will too!
Need more help? - Call VTech Direct
Still unsure about how to get found on the Internet? Call VTech Direct (888) 400 4840 or contact us online.
About the Author
As President and CEO of VTech Direct I take great pride in our design capabilities and experience. Our integrated team of web consultants, creative designers, writers, programmers and marketing professionals offer high-value, low-risk solutions which produce online results for each website we develop.